“Because of their market insight and deep rooted personal and business relationships, Brian & Bill gain access to many of the most sought-after decision makers in the Boston area. They have an uncanny ability to “connect the dots” and initiate valuable introductions on our behalf. They invest the time to learn the nuances of our business, our competitive landscape, and then challenge us with new ideas to propel our business.” - Bowne

We Drive Business Value

In today's highly competitive marketplace developing new business relationships is a significant challenge for most companies. More importantly, increasing brand awareness and name recognition is critical to the on going sucess of an organization. By partnering with Cuddy & Griffiths (C&G), our clients have addressed that challenge and made a committment to retain their market leadership.

The C&G model is rather simple: we work very closely with our clients to understand their business, their market niche and their growth strategy, and we develop a gameplan for business development that supports their strategy. We offer advice and insight on a number of initiatives including: the associations and business organizations the company and its people should participate in, the types of events they should sponsor or partner in, how to best invest their marketing or advertising dollars, the content of direct mail pieces, organization of client appreciation events, etc. Our significant experience in the Boston marketplace gives us a terrific perspective on the most effective strategy for our clients.

In addition to the strategic value we provide, C&G plays a very tactical role in developing new business for our clients. We have worked very hard at building an impressive network of business contacts over the past thirty years and we value these relationships tremendously. We know the importance of chemistry in developing a long term business relationship with a service provider. We recognize the need for certain technical skills in choosing the most appropriate vendor. We enable our clients to be in the best position to "win" new business by recommending the most strategic and cost-effective approaches and facilitating the the right introductions.

C&G believes in the value of networking as a critical component of a company's long-term growth strategy. We partner with our clients to ensure that their people are doing the right things to maintain their competitive edge.